This is a posting about the reasons for this website.
LAS VEGAS, NV (March 30, 2009) – Why not? Think of all those folks losing their jobs in newspapers, radio, and television.
The economy is changing and so is the media. Old line newspapers are either closing or collapsing into websites – even though they haven’t figured out how to monetize that part of their business. And TV stations are jettisoning reporters and anchors like they were dead weight on a sinking ship.
Because of technology, we are getting our news and information in very different ways. The major news organizations – and many journalists – have not heeded those warnings. In fact, those clarion calls seemed further away until the economic crisis hit leading to a massive drop in ad revenues.
Sadly, there are many talented people sitting on the sidelines. These are folks who know how to write, research, and communicate in many ways with a wide audience – something many businesses would love to do.
More importantly, news folks work on tight deadlines. They have to deliver everyday or once an hour. That was the trouble I had in business was the long lag time. It got you antsy. For employers hiring news folks, it’s a welcome surprise to see someone who knows how to work constantly and efficiently. They know how to get it done now.
So, why not create a website that might offer help, encouragement, and direction to journalists who are either out of jobs or wanting to change careers. I did it and so have many others.
You’ll hear from people I know.
Ron Futrell, my sports guy at KTNV, is now a marketing consultant for an investment firm while also the creator of a great website called LocalsLoveVegas.
Doug Bradford, a former TV journalist at KLAS-TV, is one of the top PR specialists in the country. His business models are still in use by many departments in Clark County, Nevada. In addition, Doug is a successful real estate agent.
Another post-news success story is another good friend Michael Geeser, also from KTNV and KLAS. “Geese” is the chief spokesperson and lobbyists for AAA of Nevada and Northern California. In addition, he has a successful production company called Poppy Productions.
Besides hearing from folks like that, I will show you some good business opportunities. For instance, I have a column on getting into the insurance business and also starting your own internet studio. I also have information on a new e-commerce technology – the reverse auction.
I need your input. So, if you’re out of a job in the news business and you need some help or you just want to vent, feel free. If you’re out of the news business and you have some advice, offer it as well. If you’re in the business and you still like it, we want to hear from you also.
To post a column here, write to me at info@johndaly.tv
Tags: broadcasters, Build A Studio, insurance business, JohnDalyConsulting, JohnDalyInsurance, out of work journalists, TV news
Life on the “streets” aint all that bad. I say just take the aggressiveness that you learned in TV news and apply it in whichever field you choose.
Nice article, and some great thoughts there, John.
My website and my radio show will become my versions of Gorilla Journalism. It’s nice not being under the constant shadow of management telling you what to say and when to say it. Certainly, the “security” of TV was nice, but that is all relative. The business has never really been secure on a personal level and that always kept people motivated. Nothing wrong with that, we all knew that was the nature of the biz. What is happening now is nuts. We have been giving viewers reasons to turn away from us for years, now with the economy and the sinking ratings, the face of journalism will change forever.
“Protect yourself at all times”. That’s usually the last thing a boxing refaree says to the boxers as they get set for the opening bell. Use that motto in TV news. Always have a plan B. Management is inconsistant and usually reward their favorites, over the most successful. They also tend to live by the idea that “power is more important than success”. If you are willing to bow to every whim, you may do well, but you give up a lot. For many of us, the longer you’re in the business the tougher it is to be submissive to management. After a while the Kool-aid doesn’t taste so good, expecially at stations with a long history of failure.
TV News will find it very hard to downsize fast enough to survive as we know it, in this tough economy. Dinosaur? Perhaps it’s too early to use that word, but the internet is getting more attention because it is immediate, grass roots, user friendly and it CONNECTS WITH VIEWERS, on a level that TV news can only hope for. TV news has never been “real”. Very few anchors can look “real” while reading a teleprompter and the phrasing and attitude of TV news is still so old and stale that there is an automatic barrier between the anchor and the viewer. On the rare times that that barrier is removed, look for management to step in and take action because they have now lost control of content, and they certainly cannot trust a little ol’ anchor to know what he/she’s doing. I know why my kids don’t watch TV news, nothing about it is real and it does not come close to connecting with them.
I’ve rambled, but learn to enjoy life on the streets, and don’t look back. But, if you do want to get back into the biz, think FREELANCE. That is the present at many stations and will probably be the wave of the future. Pay me to read, connect, and have fun. Don’t need the bennies, don’t need the 401k plan….but I will be real. Protect yourselves at all times!
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